引言：跨境营销的痛点与机遇
在竞争激烈的中国互联网市场，海外企业常面临两大挑战：如何精准触达高价值用户，以及如何在控制成本的前提下稳定提升转化效果。无论是旅游航司的机票预订、教育院校的课程咨询，还是金融产品的用户激活，广告投放的“精准度”与“成本可控性”始终是核心诉求。
360广告近期推出的oCPC 2.0智能投放系统，凭借行业级解决方案、双目标优化策略与全链路数据回传能力，正在为跨境营销带来全新突破！
一、oCPC 2.0升级亮点：行业定制化+双目标优化
- 分行业标准化转化路径，告别“一刀切”
- 金融行业：40+男性、有车房人群价值更高；
- 教育行业：35+已婚高学历家长是核心目标；
- 游戏行业：18-25岁年轻玩家与45+付费用户贡献90%收益。
oCPC 2.0针对13大行业（含金融、教育、电商、旅游等）定制转化目标与数据模型，系统自动匹配高价值人群，避免无效曝光。
- 双目标出价：兼顾浅层引流与深度转化
传统oCPC仅支持单一转化目标，而新链路支持“浅层行为（点击/咨询）+深层转化（付费/注册）”双目标协同优化，尤其适合两类客户：
- 预算充足但转化链路长的行业（如教育课程、金融服务）；
- 追求ROI稳定的电商、游戏客户。
案例实测：某教育客户投放oCPC 2.0后，深层成本下降22%，转化量提升95%！
二、PC端全场景覆盖：流量高地+视频化创新
360拥有日均14亿PC端流量，覆盖导航开屏、信息流、弹窗等高曝光位。全新升级的视频化广告资源，凭借动态表现力与沉浸体验，助力品牌快速抢占用户心智：
- 视频素材CTR提升40%，优质账户推广组点击率暴涨290%；
- 支持竖版/横版视频、Hover交互等创新形式，适配品牌宣传与效果转化双重需求。
行业适配：
- 旅游航司：目的地风光视频+优惠直达小程序；
- 工农业B2B：产品操作演示视频+询价表单转化。
三、PC小程序闭环链路：无缝跳转，提升用户体验
对于依赖小程序转化的客户（如电商、生活服务），360推出PC端小程序直达功能：
- 用户点击广告后，直接调起微信小程序完成购买/预约，无需跳转落地页；
- 支持全站智投计划（oCPC/oCPM），搭配“兜底链接”防流失，确保100%触达。
投放示例：某商超客户通过小程序链路，日均调起成功率达85%，ROI提升30%。
四、为什么选择艾特互动代理投放360广告？
- 牌照资质：官方授权入海营销代理，保障合规投流；
- 行业经验：深度服务旅游、金融、教育等跨境客户，熟悉本土化策略；
- 技术加持：一站式对接数据回传、模型优化与赔付保障，降低试错成本。
立即行动，抢占中国流量红利！
无论是oCPC 2.0的精准投放、PC视频广告的品牌曝光，还是小程序链路的高效转化，艾特互动团队均可为您定制最优方案。
📩 联系我们：发送需求至 hww@asiaso.com.cn，获取行业白皮书与专属咨询服务！
360 Ads' oCPC 2.0 Major Upgrade:Precision Targeting for High-Value Audiences & Breakthroughs in Cross-Border Performance
Introduction: The Pain Points and Opportunities of Cross-border Marketing
In the highly competitive Chinese Internet market, overseas businesses often face two major challenges: how to precisely target high-value users and how to drive sustainable conversion growth while maintaining cost efficiency. Whether it's the airline ticket booking of a tourism airline,course consultation for educational institutions, or user activation for financial products, the "precision" and "cost controllability" of ad delivery have always been the core demands.
360 Ads' newly launched oCPC 2.0 Intelligent Bidding System, powered by industry-specific solutions, dual-target optimization strategy, and full-funnel data tracking capabilities, is revolutionizing cross-border marketing!
- Highlights of oCPC 2.0: Industry Customization + Dual-target Optimization
1.1 Industry-Specific Conversion Paths: Eliminating "One-Size-Fits-All"
- Finance: Males aged 40+ who own property and vehicles are higher-value customers;
- Education: Married parents aged 35+ with a high educational background are the core targets;
- Gaming: Young players aged 18-25 and paying users aged 45+ contribute 90% of the total revenue.
oCPC 2.0 customizes conversion goals and data models for 13 major industries (including finance, education, e-commerce, tourism, etc.).The system automatically matches high-value audiences to avoid ineffective impressions.
1.2 Dual-Target Bidding: Balancing upper-funnel interaction + lower-funnel conversion
oCPC 1.0 supports only a single conversion goal, while the upgraded system supports dual-goal optimization: Coordinating upper-funnel engagements (clicks/leads) with lower-funnel conversions (purchases/registrations), which is especially suitable for two types of customers:
- Industries with sufficient budgets but long conversion chains (e.g., education courses and financial services);
- E-commerce and gaming clients prioritizing Return on Investment (ROI) stability.
Case Study: After an education client used oCPC 2.0, thelower-funnel conversion cost decreased by 22%, and the conversion volume increased by 95%!
- Full PC-Scenario Coverage: High Traffic + Video ads Innovation
360 boasts a daily average of 1.4 billion PC traffic, covering high-exposure ad placements such as navigation homepage splash screens, news feeds, and pop-ups. The upgraded video ad resources leverage dynamic visuals and immersive experiences to capture user attention:
- Video creatives achieved a 40% higher CTR, with top-performing campaigns seeing CTR soar by 290%.
- Vertical/horizontal video formats and hover interactions cater to both branding and performance objectives.
Industry Applications:
- Travel & Airlines: Destination scenery videos + instant WeChat Mini Programs discounts;
- B2B Manufacturing: Product demo videos + inquiry form conversions.
- PC Mini-Program Closed-Loop Pathway: Seamless Redirection to Enhance User Experience
For clients relying on mini-programs for conversions (e.g., e-commerce, lifestyle services), 360 Ads launched a PC mini-program direct access feature:
- Users directly launch WeChat mini-programs post-click, bypassinglanding page redirection;
- Supports full-stack smart bidding (oCPC/oCPM) with "fallback links" to ensure 100% reachability.
Example: A retail client achieved an 85% daily average launch success rate and a 30% ROI increase via the mini-program pathway.
- Why Partner with Aite Interactive for 360 Ads?
- Licensed & Authorized: Officially certified for cross-border marketing, ensuring compliance;
- Industry Leadership: Proven success in tourism, finance, education, and B2B sectors;
- Technical Edge: End-to-end solutions for data integration, model optimization, and risk mitigation.
Seize the Opportunity — Expand Your Reach in China’s Digital Market!
From oCPC 2.0 precision targeting to PC video branding and mini-program conversions, Aite Interactive delivers tailor-made strategies for global clients.
📩 Contact Us: Email hww@asiaso.com.cnfor industry reports and exclusive consulting services!